Website Optimization for Search Engine Ranking 

 "On Page” Optimization
Keyword/Meta Tag and Web Page Optimization

The first step in an optimization process is to build a well defined set of Keywords or key phrases that best define your product and or services and depending on the size and or quantity of products and services your company provides from your website, this list can be as much as 40 to 50 keywords.

￮ Based upon the high value keyword terms and phrases we’ve identified in our research we will create optimized, proprietary Meta Tags (title, description and keyword tags)

￮ We will provide you with a customized report that details the best copy writing practices for your website.

￮ We will review and, if needed, optimize your current images and navigation. This will ensure your web pages are search engine friendly.

￮ We will evaluate your internal linking structure to make sure that Page Rank is properly distributed via a well designed site map.

Search Engine Inclusion

￮ If your website is not already in the major search engines, we will add a link from a “popular website” to ensure that the search engines’ robots find and spider your domain. Please note that letting the search engines find your website via a link is the most effective way of ensuring your site is listed quickly.

“Off Page” Optimization
Online Directories

￮ As you know, one of the toughest aspects of search engine optimization is the process of building high quality incoming links. And, as you've undoubtedly heard, it's also the single most important thing you can do to improve your rankings. The more inbound links a page has, the more popular it is – and search engines like popular pages.

￮ The Online Directories, such as Yahoo!, and DMOZ, display “human edited” search listings and also provide listings for a number of community sites including America Online (AOL), MSN, Google, and Netscape. Becoming indexed in the online directories can be tricky and experience can dramatically improve your chance of success. With years of experience in the search engine arena, we have developed a strategic approach toward indexing client sites at the top of the online directories. Directories have taken on a new importance, all three major search engines now look to see if your website has been approved by “human edited” directories, if it has, you will see a dramatic boost in your rankings.

￮ We recommend our clients participate in ~100 general-topic web directories. Some of them are free and some charge a fee. Directories are an excellent resource as they are considered expert websites, and each link from a directory is a true one-way vote for your website and can dramatically improve your rankings in the main search engine results. (There is no guarantee that all of directory submission will be approved.)

Relevant Reciprocal Link Exchanges

￮ Every month a link acquisition specialist will work on your reciprocal link campaign for ten hours. They start by creating a resources section on your website, and then they work on your website’s behalf, finding and adding relevant reciprocal link partners.

￮ There are two key areas they would target: theme websites and expert websites. Themed websites are sites that are topical to your offering; they are related based on content. Expert websites are sites that the search engines view as experts on a subject.

￮ Your link acquisition specialist would find, check and add new links to your website. This is a very valuable way to increase your rankings. The search engines algorithms rely heavily on how many websites link to yours and whether those links are relevant.

Text Link Advertising
(additional fee)

￮ We locate websites with a high Google Page Rank, we approach the site owner and we purchase a text link ad on your behalf.

￮ The major advantage to text link advertising is that we control the link’s anchor text. The link is an exceptional one-way vote from a reputable website. Text link advertising can give you a major leg up on competition that may not be aware of this marketing technique.

Reporting, Maintenance and Consulting

￮ We provide search engine ranking reports monthly and upon review, make necessary adjustments to your “On Page” strategy.

￮ We continually monitor search engine news that may affect your campaign. This ensures 411WebDesign is able to react quickly to any upcoming changes, and make the necessary adjustments.

￮ We will utilize our extensive online expertise to advise your company on any decisions it may face with online promotion or branding.

￮ We constantly strive to ensure clients are one step ahead of the competition. As a result we will regularly offer your company additional services that we believe would increase your effectiveness in the search engines. You can be assured that all new services undergo strict testing to ensure they meet internal and external quality control.

￮ We adhere to the highest ethical search engine placement standards and practices.
 

Fight Spam! Click Here!