411 Web Design Group Las Vegas, Nevada Toll Free (
877) 241-7613
Link Exchange and
Website Resource Management
The problem with boosting your page-rank by exchanging links
is that it's very time-consuming
to locate quality link partners, tedious to maintain link
exchange pages, and somewhat risky emailing webmasters in
bulk to request the link exchange.
There are three main reasons why a "Link Popularity"
campaign fails (or doesn't get started):
1. Not enough time to maintain the Reciprocal Link Pages.
2. Not enough time to search and sift through all of the
potential link partners.
3. Inability convincing webmasters to link back to you due to
the onslaught of Link
farming practices that make link exchanging more difficult.
Many businesses today, cannot afford in-house internet marketing
persons and even if they can, lack the knowledge in how to
go about finding the right talent.
Link selection and maintaining your website's contact and
interaction with other websites can be a determining factor
as to whether a website is going to be part of your
company's assets, or part of your company's downfall.
Internet sales are an integral part of EVERY successful company
today. Currently more money is being spent by companies
utilizing on-line marketing and advertising than newspaper,
television and radio advertising combined.
Quality verses Quantity...
Many companies today that are delving into internet sales are duped
into using links collected in bulk from "link farms" that
promise to deliver thousands of "Hits" to your website, and
usually these promises are not kept.
The start of almost every sale conducted on the internet today,
begins at a search engine. The destination of a potential
customer is most likely going to be based on a search
engine's recommendation. Your website becoming that
recommendation is without a doubt, the most important task
involved in internet sales. Even if your company's website
is by far the most superior source of information regarding
your particular vertical market, without other "reputable"
websites linking to you, attesting to your websites
relevance to the subject at hand, your site is invisible to
the world, and it is highly unlikely your website will be
recommended by search engines as the most likely answer for
a users' query.
Building Solid link resources
Building a good set of reciprocal links with other companies that
are in the same business as you, tells search engines that
others in your field feel your company is a reputable
company with a product that they would recommend. Of course
you wouldn't want to link to a competitor, but a company
who's product enhances your product or who's product is
enhanced by yours.
By building links to assorted companies within your company's field of
experience, you can assure your place in the search engine
index and when users query for information regarding your
particular field of expertise, your website will become the
more likely candidate for search engine recommendations.
411 Web Design Link management services
The task of link management is very time consuming and if not
done correctly, could hurt your website far more than you
could imagine. Most search engines consider the use of
farmed links, (which are usually links that have no
relevance to your product) a form of spam and could result
in the banning of your website from their index. What can
happen next is a domino effect and before long - your
website will begin to disappear from all major search
engines and rebounding from this position can be costly and
take months, and in some cases it cannot be reversed.
Link exchanges with other websites is a very important step
in website ranking, and as such, each link should be
evaluated before placing them on your website. This is were
we excel. Currently we have over 500,000 website evaluations
on file, which is growing day by day. These websites are
checked for 12 different variables and graded on their
overall value. So when our clients receive requests from
website owners to exchange links - rest assured it will be
thoroughly examined before it will be accepted. Using this
quality check guarantees no dead links or irrelevant content
will be added to your site. Our firm offers link management
services singularly and includes this service with website
optimization campaigns.